Science Digital

Google ads are one of the most important tools we can use to market our products and services. But how do they work? And more importantly, why do we need them? You might be wondering: “How do Google Ads work?” If so, it’s a very good question to ask, considering how important they are to your business. But the problem is, they’re not well-explained, so we’ll try to be as clear as possible. You see, unlike other marketing channels, Google ads are not like “spray and pray” tactics. You need to pay attention to how you structure your ads. You need to be sure that your ads are relevant to what you are selling. But you can’t make an ad relevant by just trying to target any ad audience. You have to choose carefully between two basic ad formats: • Display ads • Sponsored links Both of these ad types are designed to do a single thing: get people to click on the link in the ad, and then be directed to a page on your site. If you are trying to run a Google ad campaign and you live in India then ...